As
explained in the dictionary, leverage refers to the power or ability to act or
to influence people, events, and decisions. The power of leverage is all that
we need to attain out goals. This is the key message Mr. Jack Sim, social
entrepreneur and founder of World Toilet Organization delivered at an event on
entrepreneurship.
After
realizing this fact from Mr. Jack Sim, I had some readings on the power of
leverage. Not surprisingly, the more I read up, the more I agree with Mr. Jack
Sim.
Mr.
Jack Sim mentioned, “If you can use other people’s money, other people’s power,
other people’s distribution, other people’s media, and other people’s influence
and connections, and you align them towards a common mission, then each of them
will join the party willingly.”
This
is very much reflected in a formula presented in the book, “One Minute Millionaire”
written by Mark Victor Hansen and Robert Allen. Leverage=Speed=Goals, was the formula pointed
out.
Photo:
Donna Messer
Looking
at the diagram provided, on the left edge of the lever, firstly, we have a
group of people in our network with similar interests as us. They are the ones
whom we can interact, share knowledge, skills, contacts, resources etc. for
mutual assistance or support. Secondly, we have a cohesive team of members who
share a common goal and work towards achieving it cooperatively. Thirdly, we
have trusted mentors who provide us with valuable business advice. At last,
with all the tools and systems in place, on one side of the lever, we have got
all that we need to get us to where we want to be.
On
the other hand, our vision and dreams make up the right edge of the lever.
Hence, it is clearly shown to us that for social entrepreneurs to truly achieve
our social objectives, the fulcrum, the pivotal point of the lever is where we
should stand to “be the change”. It is a position at which the lever is
balanced upon and at which we could benefit most from the lever. For instance, Mr.
Jack Sim shared, “Municipal governments are willing to host the event because
it helps solve their own sanitation problems; the media are willing to cover
the event because it gives them something to publish; and companies are willing
to sponsor because the media coverage is strong.” Certainly, Mr. Jack Sim’s goal
to increase awareness and improve people’s sanitation conditions was done by
first bringing and aligning every element on the left side of the lever
together towards a common mission.
Having
realized this concept, I realized that in reality anybody, regardless of age, can
overcome limitations and change the world just by connecting and leveraging the
right people. It is truly how wisely we use our network - whom we know, whom
our contacts know – to accomplish what others deemed impossible. Thus, like
what Mr. Jack Sim emphasized, it is time to let go of our pride and leverage on
people’s resources to achieve sustainable success. Our social projects are not
about ourselves but about the impact our ideas create on generations to come.
References
Shemer, N. (2012, May 21). ‘Use other people’s
money to achieve goals’. The Jerusalem Post. Retrieved May 27 2012, from
http://www.jpost.com/Business/BusinessNews/Article.aspx?id=270912